Clash of cultures: India’s diversity demands a fresh marketing playbook

[ad_1] The fact is, India has never been easy to read. It’s a continent-sized country of an amalgam of states, resulting in a smorgasbord of regions, cultures, religions, ethnicities, languages, food, clothing, lifestyles and political ideologies. It’s a veritable explosion of diversity, gamely, and often unsuccessfully, sought to be held together by a unifying ‘Idea…

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