Power and pitfalls of digital influence

[ad_1] “With stricter enforcement, influencers must prioritise transparency and credibility, making ethical content creation essential in the evolving digital landscape” | Photo Credit: Getty Images/iStockphoto As digital connectivity grows, India faces a complex battle against misinformation and de-influencing. While social media enables vital communication, it also amplifies unchecked content. De-influencing — where influencers discourage purchases…

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Influencers rush to seek help on taxes to financial planning

[ad_1] Independent content creators who have seen a spike in their earnings are flocking to financial advisers, wealth managers and chartered accountants (CAs) to avoid tax troubles and plan investments in everything from financial instruments and real estate to startups. “The broad theme that we have learned while working on content creators’ portfolios is that…

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