Prada sunglasses and YSL perfume: Gen Z shoppers drive demand for affordable luxury
[ad_1] The cohort now makes up 20% of the website’s luxury platform shopper base and is growing rapidly. The retailer has partnered with various brands to launch exclusive collections and is ramping up marketing activities targeted towards such shoppers. Also Read | Customers are quitting luxury brands as price hikes go too far “There are…
