Jamnalal Bajaj and the alchemy of business philanthropy
[ad_1] Who doesn’t recall one of the most iconic and emotionally resonant ad campaigns in Indian marketing history, the ‘Hamara Bajaj’ ad, which went on to become a cultural touchstone? It connected deeply across the nation, symbolizing aspiration, self-reliance, and pride in homegrown products. It was a compelling instance of how a brand and its…