Tricky math tips Indians in favour of annual over monthly OTT subscriptions

Monthly renewals may generate greater revenue, but subsidised annual plans attract loyal, long-term users, minimize churn, foster stronger connections with audiences, micro-target them, and personalize their offerings extensively. They are also more cost-effective for customers in the long term. Also Read | Niche appeal of global series rises but local originals are still the big…

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How tourists and NRIs can use UPI without an Indian bank account to make payments

Thanks to UPI One World, foreign nationals and non-resident Indians can now make hassle-free payments across India seamlessly. Whether you’re a first-time overseas visitor, an NRI returning to reconnect with home, a health tourist, a student or even if you’re catching up with long-distance friends, UPI One World simplifies your payment needs, allowing you to…

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Efficiency in cross-border payments will require going beyond existing infra: RBI deputy governor

Mumbai: To have the same level of efficiency as domestic payments, cross-border transactions will require going beyond the existing infrastructure, technology, process and categories of ecosystem participants, according to Reserve Bank of India deputy governor T. Rabi Sankar. “One of the key issues we globally discuss now is how to achieve the efficiency we have…

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