Trai, telecom companies spar over data demand

[ad_1] While Trai argues that data such as details for subscribers using specific recharge packs sought recently is essential for transparency and effective regulation, telcos have raised concerns over competitive sensitivity and the administrative burden they face for meeting those data sharing requests. This has led to a growing standoff between the two, one of…

Read More

Actors face new challenge as casting decisions now tailored on social media clout

[ad_1] New actors, especially those that don’t come with family connections or lineage, may increasingly find it challenging to make their way through casting processes as these decisions have begun to take into account social media clout and following. Media and entertainment industry experts say smaller and regional OTT platforms and independent films, in particular,…

Read More

Tricky math tips Indians in favour of annual over monthly OTT subscriptions

[ad_1] Monthly renewals may generate greater revenue, but subsidised annual plans attract loyal, long-term users, minimize churn, foster stronger connections with audiences, micro-target them, and personalize their offerings extensively. They are also more cost-effective for customers in the long term. Also Read | Niche appeal of global series rises but local originals are still the…

Read More

OTT mirrors theatrical medium with sleeper hits

[ad_1] New Delhi: Just like movie theatres where big star films with aggressive marketing are complemented by a bunch of small and mid-budget movies that break out thanks to word-of-mouth and targeted promotions, streaming platforms are also seeing non-star titles and low-budget shows that aren’t really marketed with too much fanfare, find their own audience….

Read More

Shorts and reels make Netflix to Amazon Prime sweat

[ad_1] New Delhi: Streaming services from Netflix to Amazon Prime and long-form storytellers face a stiff challenge from short-video apps as attention spans dwindle and users feast on snacky content. A consumer on an average spent 37 minutes watching shorter user-generated content and newsy snippets on film, fashion, food and global events in 2023, according…

Read More
Back To Top