Why India’s FMCG giants are teaming up with upstarts looking to disrupt them—and why it makes sense
What could have been a battle pitting David versus Goliath—or fast-moving consumer goods companies versus quick-commerce startups—is playing out as a story of collaboration rather than competition. Even FMCG giants such as Godrej Consumer Products Ltd, Marico Ltd, and Dabur Ltd are learning to adapt to what will work best on quick-commerce platforms, although these…
