Meta Platforms, the company behind Facebook and Instagram, has been strongly criticised by its independent Oversight Board for recent changes to how it handles content on its platforms. The board said Meta made the changes too quickly and without properly checking the possible risks. Oversight Board criticiees Meta for rushed policy shift In January, just…
Today, India is home to roughly 2.5-3.5 million content creators. Influencers’ authenticity and relatability make them trusted figures, driving people’s purchase decisions often more effectively than traditional ads. Brands see influencer marketing as one of the best ways to engage their target audience. But are there checks and balances on what these influencers disseminate? Also…
Meta has begun testing adverts on Threads, its latest social network, marking a significant development for the platform. Launched in the summer of 2023, Threads was introduced as an alternative to Elon Musk’s X. Instagram and Threads chief Adam Mosseri announced the trial on Friday, stating that adverts are being tested with select brands in…
(Bloomberg Opinion) — For years, to “google” meant to tap the web’s prodigious data. Today it means wading through ads, spam and, most recently, wildly inaccurate AI answers. The new AI Overview feature rolled out by Google over the last week has led to a flurry of errors that must have Alphabet Inc. Chief Executive Officer Sundar Pichai cringing. When…
