[ad_1] Walk into a liquor store in Delhi this summer and you’re more likely to spot Barahsinghe, Druk or Le Chilldoz than a chilled Kingfisher or Budweiser. Several well-known national and global beer brands have all but vanished from the city’s shelves. In their place, lesser-known names—some locally made, others imported from Nepal and Bhutan—are…
[ad_1] Most stories were about companies supplying either goods or services to a government or a quasi-government entity, maybe for highways, railways, power, defence or something of that kind. This was not surprising, as for the last few years, India’s economy has been running on a single engine of government expenditure. So naturally a lot…
[ad_1] In India, colour is more than design. It’s emotion, tradition and meaning. While the perfect shade can elevate a brand, the wrong choice can alienate customers or tarnish trust. I saw first-hand how a misplaced colour decision could risk a brand’s reputation and sales. Branding isn’t just about aesthetics; it’s about understanding and respecting…
[ad_1] One remarkable aspect of Kingfisher having gone out of business as an airline is the fact that we can still be invited to “get high” on Kingfisher. While it refers to a colourful bird, the carrier took its name from a popular brand of beer marketed by the same UB Group. Until it folded…
