Only Apple Would Try to Rebrand AI. Will It Succeed?

(Bloomberg Opinion) — You have to hand it to Apple Inc. After an embarrassing, tone-deaf ad last month that made the company look oblivious to AI’s impact on the world, its marketing department has now rebranded AI as “Apple Intelligence.” It’s a feat of superiority only the company could pull off. Customers of Macs and the latest iPhones will use it to…

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