[ad_1] India’s influencer count has grown to over 4 million, up from less than a million in 2020, according to a report by influencer marketing intelligence platform Qoruz. The top three categories are fashion, gaming, and arts and entertainment, in the over threefold growth up till December. The report further suggests that these three subcategories…
[ad_1] Today, India is home to roughly 2.5-3.5 million content creators. Influencers’ authenticity and relatability make them trusted figures, driving people’s purchase decisions often more effectively than traditional ads. Brands see influencer marketing as one of the best ways to engage their target audience. But are there checks and balances on what these influencers disseminate?…
[ad_1] The growing influence of financial influencers, or “fin-fluencers,” on social media has sparked a lively debate about their role in shaping the investment decisions of the youth. In a thought-provoking episode of “The ALT View” presented by StockGro, students of IIM Bangalore discussed this emerging phenomenon and its implications with industry experts Ajay Lakhotia,…
