
When electric scooters beat the Bullet, it’s a sign of things to come
Royal Enfield, maker of the iconic Bullet motorcycles, needed 15 years to grow its share of India’s two-wheeler market from negligible to 5%. Electric two-wheeler makers in India achieved that in 4 years. These two journeys possibly outline what course India’s two-wheeler market is likely to take the next few years. Eicher Motors Ltd, the…