How Tamil Nadu wooed Nike, Crocs, Puma and Adidas
Early in 2024, Jayalakshmi got to know of a shoe factory coming up at Eraiyur, 10km away. The factory was looking for women workers. She applied, unsure if she could be recruited—Jayalakshmi had studied till the 9th standard and had no work experience. But the shoe factory welcomed her, giving her a vocational pathway she…
