Clash of cultures: India’s diversity demands a fresh marketing playbook

[ad_1] The fact is, India has never been easy to read. It’s a continent-sized country of an amalgam of states, resulting in a smorgasbord of regions, cultures, religions, ethnicities, languages, food, clothing, lifestyles and political ideologies. It’s a veritable explosion of diversity, gamely, and often unsuccessfully, sought to be held together by a unifying ‘Idea…

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Food Safety and Standards Authority of India proposes inter ministerial committee to look into pesticide-use

[ad_1] New Delhi: The national food regulator has proposed an inter-ministerial committee to look into the matter of pesticide-use in India, according to a government official familiar with the development. The matter came up for discussion during a meeting last week of the national advisory committee of the Food Safety and Standards Authority of India,…

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