Annapurna’s Mother’s Day Miss: Where’s the brand in the beauty?
Annapurnaâs âWhere Purity Beginsâ campaign is all emotion, no clarity Annapurna Groupâs new Motherâs Day ad, titled âWhere Purity Beginsâ, attempts to draw a poetic parallel between mothers and the brandâs longstanding commitment to âpurityâ. But while the film is gorgeously shot and clearly aspires to be meditative and emotional, the message it wants to…
