Stop online misguidance: Hold social media influencers accountable
Today, India is home to roughly 2.5-3.5 million content creators. Influencers’ authenticity and relatability make them trusted figures, driving people’s purchase decisions often more effectively than traditional ads. Brands see influencer marketing as one of the best ways to engage their target audience. But are there checks and balances on what these influencers disseminate? Also…
