Why Blusmart is a textbook case of the challenges of growth—and promoter greed
But it did. That’s because BluSmart, India’s first all-electric ride-hailing service, seemed like the rare startup that got everything right at the right time. Its customer proposition addressed the key frustrations plaguing Ola and Uber users: clean, company-owned cabs, guaranteed rides with no cancellations, no surge pricing—and zero emissions. It promised both comfort and climate-consciousness,…