OTT video content to fuel 50% of total revenue growth for India’s video market
[ad_1] India’s video market is on the cusp of a major transformation, with premium online video-on-demand (VoD) content set to play a pivotal role. A new report commissioned by Prime Video India and conducted by Media Partners Asia (MPA) reveals that streaming VoD will fuel half of the new revenue growth in the country’s video…