India’s over four million influencers lost about â‚ą350 crore worth of brand deals in 2024 because unauthorised managers tried negotiating deals for them but failed, according to a report by Hashfame, a networking platform for creators and marketers, exclusively shared with Mint. “More than 55% of Indian content creators are losing brand deals not because…
TikTok is resuming its service in the United States after President-elect Donald Trump promised to reinstate access to the Chinese-owned app upon assuming office, reported Reuters. This development came after the platform ceased working for its 170 million American users late on Saturday, ahead of a law that was set to take effect on Sunday,…
DJI, renowned for its drones and camera technology, has launched its latest innovation, the DJI Flip, a lightweight and versatile vlog camera drone. This lightweight portable drone bridges the gap between the DJI Neo and DJI Mini, combining their best features to deliver a powerful yet accessible tool for aerial photography. DesignOne of the key…
Independent content creators who have seen a spike in their earnings are flocking to financial advisers, wealth managers and chartered accountants (CAs) to avoid tax troubles and plan investments in everything from financial instruments and real estate to startups. “The broad theme that we have learned while working on content creators’ portfolios is that the…
New Delhi: Streaming services from Netflix to Amazon Prime and long-form storytellers face a stiff challenge from short-video apps as attention spans dwindle and users feast on snacky content. A consumer on an average spent 37 minutes watching shorter user-generated content and newsy snippets on film, fashion, food and global events in 2023, according to…
