Health-tech, travel apps in India biggest users of deceptive patterns that can manipulate consumer decisions: ASCI
Health-tech apps had the highest number of deceptive practices that manipulate users to make unintended purchases, followed by travel booking and fintech apps, a study by the Advertising Standards Council of India (ASCI) showed. An average of about three deceptive patterns were found in each app, according to the report of the study published on…