Clothes maketh the fan: Why India’s concert boom is music to apparel startups’ ears
The buzz around events such as Coldplay’s India tour, Ed Sheeran’s concert and Diljit Dosanjh’s ‘Dil-Luminati’ collection this year has spurred new business opportunities, shaping consumer trends and driving sales. From limited-edition band tees to streetwear collaborations, brands are leveraging music events to tap into fan-driven spending, cashing in on the cultural moment. Also read:…