Brands and geopolitics: A marriage made in conflict
It’s a classic David-versus-Goliath spectator sport. But the essence of this spat between the owners of dominant brands—a popular ice-cream maker (this columnist’s preferred flavour remains Cherry Garcia, launched in 1985 as homage to Grateful Dead lead guitarist and vocalist Jerry Garcia) and a consumer goods conglomerate—is the influence that geopolitics can have on brands….