BeerBiceps fiasco: How did influencers get to flex artificial muscles anyway?
Emerging media platforms and traditional moral values never make for good bedfellows. The controversy that erupted over online influencer and podcaster Ranveer Allahbadia, his curiously named company BeerBiceps and some of his fellow travellers has consumed India’s content devouring population, evoking strong emotions and extreme views online. Allahbadia’s soaring popularity came crashing down earlier this…