Is Apple ready to launch the AirTag 2 at WWDC 2025? Here’s what the report suggests..

Apple could be on the verge of unveiling the long-anticipated second-generation AirTag, with strong speculation pointing to an announcement at its upcoming Worldwide Developers Conference (WWDC) on 9 June. First introduced in April 2021, the original AirTag was Apple’s answer to item-tracking solutions, offering users a way to locate personal belongings using the Find My…

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Apple Desperately Needs the AI Help It’s Seeking

(Bloomberg Opinion) — If you read Bloomberg Businessweek’s deep dive into Apple’s blundering work with artificial intelligence, a consistent theme is the lack of any clear idea within the company as to what good AI on an Apple device should actually do. On Tuesday, with the company looking no closer to have come up with the answer internally,…

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Apple’s WWDC to showcase AI, but Siri will be downplayed: Mark Gurman

Apple’s much-anticipated leap into artificial intelligence appears to have stumbled even before fully taking off, according to a revealing new report by Bloomberg’s Mark Gurman. The tech giant, widely regarded for its meticulous approach to product development, has reportedly been caught flat-footed by the rapid rise of generative AI—a technology it initially downplayed. As reported…

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