JioStar sets record ₹5,000 crore ad target for IPL 2025. Advertisers not that bullish
JioStar executives remain bullish, citing strong advertiser demand, new audience targeting capabilities, and real-time measurement innovations. “We are seeing record demand for IPL this year,” said Ishan Chatterjee, chief business officer, sports revenue, SMB & creator at JioStar. “With the kind of reach and engagement IPL commands, brands are prioritising it as the marquee event…