The concept and understanding of consumer engagement is no longer what it used to be. In fact, the traditional form of engagement, that decades ago turned digital, is now obsolete. With over five billion people active on social media, and the average Indian user spending nearly 190 minutes per day online, 96% of global businesses…
As someone who built a career inside the agency ecosystemâand eventually stepped away not out of frustration but convictionâitâs evident to me that this isnât a story of villains and victims. Itâs a story of a flawed structure. One that agencies, media owners, and especially advertisers have all helped shape, often unintentionally. The middleman that…
New Delhi: The Central Consumer Protection Authority (CCPA) has pulled up several coaching centres for flouting advertising norms and engaging in unfair trade practices, particularly those institutes that help students prepare for joint entrance examination (JEE) for undergraduate engineering programs and national eligibility cum entrance test (NEET) for undergraduate medical courses. Several prominent institutes have…
Women’s Day 2025: ‘She Directs Ads’, a collective dedicated to amplifying the voices of Indian female advertising directors was launched on Saturday to mark the International Women’s Day. Founded by a group of women filmmakers from Indiaâs advertising industry, this initiative aims to celebrate, connect, and create opportunities for women directors. Despite their contributions to…
Why do brands court controversy? In the hope that it creates a buzz, and the resulting conversation increases brand awareness. Source link
JioStar executives remain bullish, citing strong advertiser demand, new audience targeting capabilities, and real-time measurement innovations. âWe are seeing record demand for IPL this year,” said Ishan Chatterjee, chief business officer, sports revenue, SMB & creator at JioStar. âWith the kind of reach and engagement IPL commands, brands are prioritising it as the marquee event…
Leo Burnett has been an iconic name in the global advertising industry since 1935. This is the ad agency that created the famous Pillsbury doughboy, Tony the Tiger, which remains Kelloggâs mascot for its frosted flakes, and of course the famous Marlboro Man. Also Read: Marlboro makerâs Zyn nicotine pouch canât save Big Tobacco Many…
One remarkable aspect of Kingfisher having gone out of business as an airline is the fact that we can still be invited to âget high” on Kingfisher. While it refers to a colourful bird, the carrier took its name from a popular brand of beer marketed by the same UB Group. Until it folded up,…
