The country’s super-rich shoppers are driving demand for hype wear and collectibles, some of which is never officially sold in the country. Demand is propelled by scarcity, brand hype, and social media buzz created by global fashion houses, streetwear giants, or celebrity-led brands through exclusive drops and collaborations. Buyers pay a premium for underground luxury…
Early in 2024, Jayalakshmi got to know of a shoe factory coming up at Eraiyur, 10km away. The factory was looking for women workers. She applied, unsure if she could be recruitedâJayalakshmi had studied till the 9th standard and had no work experience. But the shoe factory welcomed her, giving her a vocational pathway she…
Modern competitive running entered a new era in 2016, when Nike began distributing a prototype trainer to elite runners. The new shoes were designed to look like Nikeâs top publicly available model, the Zoom Streak 6, but the soles featured a revolutionary new design. Athletes wearing the prototype shoes took home all three medals at…
ShaâCarri Richardson wins a heat womenâs 100-meter run as her shoe appears to come untied during the U.S. Track and Field Olympic Team Trials Friday, June 21, 2024, in Eugene, Ore. | Photo Credit: AP On the face of it, competitive distance running appears not to have changed much since the Olympic Games were revived…
